Choosing the perfect color for your brand can feel like a difficult task. Whether you are launching a startup or managing an established big company, getting your brand colors right is essential. Why? Because it isn’t just about ‘looking good’ – it is about creating a lasting impression.
Color is difficult to use and choose for a brand because it is all about context. To take advantage of it, you need to have a purpose. Unfortunately many businesses pick their color palette based on anything but analysis. Too many decision makers count on their personal preferences and beliefs which can be a great strategy for a local or businesses for handmade goods. However, even those small businesses build a strong brand identity to stand out. Why aren’t you doing the same?
Want to get it right? Here are some key principles every business owner or manager should follow:
Wrong way of choosing your brand color palette: | Do this instead: |
Asking friends and relatives | Define your target audience |
Asking your colleagues | Define your values |
Rely on astrology and fortune tellers | Define your brand personality |
Picking your favorite color or follow a trend | Define your mission |
Copy your competitors | Study your competitors |
Use a random online generator and templates | Ask for professional support |
Bonus Tip: Rely on The Sour Studio to handle the entire process and recommend the perfect color palette for your business. This allows you to focus on other areas of your business where you excel.
In short, be rational and emotionally connected with your audience. Of course, you should like the colors too, but don’t be biased. Give it a chance, choose the right shade, everything else is design and aesthetics.
Color conveys specific emotions. In different cultures they can have different meanings. A professionally designed brand takes into account all the factors for a safe and successful brand identity. It takes into account the geographical location, values, mentality and lifestyle of the target group.
Choosing a color palette is more than just a creative or aimless decision – it plays a fundamental role in shaping how others perceive your brand. Your color palette can influence customer understanding of quality, mood and even whether they find your brand relatable or professional.
Struggling to choose the right brand colors? We are experienced designers and brand strategists who can help you structure a successful company identity. Get a quote: hello@thesourstudio.com
